Blacksheep also named and did all the branding and graphics work for the new restaurant The High Table, alluding to the grand dining hall traditions of the Oxford Colleges, as well as graphics work for the new bar, which takes inspiration from Oxford's literary alumni. The branding work encompassed all external and internal signage, menus, matchboxes, business cards and other stationary and marketing collateral.
The Eastgate Hotel was formerly one of 24 Macdonald Hotels, which were purchased by developers Moorfield, with the operational franchise taken up by Mercure. Mercure then took on Warwick Avenue to project manage the upgrade of this and other hotels in the group to ensure the hotels fit firmly within the Mercure brand’s upper mid-market 4 star profile, which sees every hotel as unique and with its own character, but backed by the quality standards that come with an international hotel brand. Blacksheep were appointed to create the new designs for the hotel and are also actively looking at others of the newly-purchased stock. The aim for the 3-star Mercure Eastgate Hotel is for it to achieve a 4-star listing following all works.